A morning walk on the beach — where every idea starts.
My Dog Walk started because we kept coming home from our own morning walks feeling like we'd missed something. Turns out the walk was the answer — we just needed to make better use of it.
A morning walk on the beach — where every idea starts.
My Dog Walk is built by Zamforge — a small web agency run by Rhett Oudkerk Pool and his sons Darran and Dylan. We're a Dutch family building digital tools that give European businesses a real economic advantage.
The problem started with YouTube. Rhett followed a handful of channels he genuinely loved — sharp thinkers, real insight, sources worth paying attention to. But every morning walk was the same: a new AI model released, three channels covering it. A new product launch, everyone chasing the same story. He'd spend the whole walk skipping forward, trying to find something he hadn't already heard. The dog walked, Rhett skipped. Not exactly inspiring.
The dog walk should be the best part of the day. A moment to think, to learn something that actually changes how you see the afternoon ahead. Instead it became a chore of sorting through noise.
So we built the fix. My Dog Walk reads all your sources every morning — YouTube, newsletters, Substack, publications — and an AI Editor-in-Chief compares everything against what you've already heard. If five channels covered the same story, only the freshest angle survives. You get what's genuinely new to you, nothing you've already processed, no repetition. One crisp audio briefing. One good walk.
Rhett's morning walks are inspiring moments now. That's the whole point.
My Dog Walk is a ZamForge BV product. We're based in the Netherlands, and we build things we'd actually use ourselves. That's the whole filter.
Dog walker, product thinker, and the reason this thing exists. Has walked the same stretch of beach with the same dog more times than he can count.
Builds the systems that make the briefings actually land in your inbox. Meticulous about quality and slightly obsessed with test coverage.
Makes sure everything looks right and feels right. If something is confusing, Dylan is why it isn't anymore.